do gourmet business, how to position is particularly critical, many people choose to invest in the food and beverage industry, choose a good income can be more lucrative. Many food products on the emergence of a road craze, look at the text of the relevant introduction!
the well-known catering stores customer positioning principle, catering to the restaurant to the scene by the consumer himself, not like other commodities that can ask someone to buy. Food and beverage products are formed by the combination of tangible and intangible services, and the customer’s consumption process and the production process of food and beverage products. Famous food and beverage service can not only improve the quality of service, but also make the customers satisfied. Food demand is the basic needs of human survival, three meals a day, every day so. Food consumption has the characteristics of repeatability and synchronization.
the well-known catering stores customer positioning principle, according to the analysis of customer ages. The consumption demand and consumption ability of hot pot restaurant consumers change with age. Customers can be divided into the elderly market, the middle-aged market and the youth market, the children’s market, etc..
According to the analysis of