The end of the era of pirated film and television giant profits have fallen sharply

Extended reading: Nora original sin: referred to three ways of contributing pirated television stations will suffer disaster Nora closed QVOD small movie station Nora was sued for patent infringement industry decide on what path to follow hundreds of piracy of film and television drama claim billions of dollars of Wang Xin Nora: product oriented and ups and downs of a grassroots original sin Nora fell thousands of Nora Nora alleged dissemination stand up pornographic information checked: Indoorsman artifact fallenDouble pressure

[Abstract] in the development of legitimate video sites and policy risks, in recent years the flow of pirated television stations are becoming junk traffic, although in each ad network traffic accounting is still high, but the effect is poor, low conversion rate, advertisers do not want to run.

Tencent technology Fan Xiaodong reported on April 28th

with mid April pornography, net net 2014 action intensified, the mood is insecure by Nora event was re placed in the eye of the public owners groups spread.

on the station pornographic content cleanup become including small station and numerous advertising the most important task in the near future, and in the following Nora Baidu video also announced to stop the video on demand and download services, Nora had parasites in the huge chain of small video piracy site before the scene was also overshadowed.

Before this,

however, pirated television stations past profiteering era already past, who declined to be named to the Tencent owners said, double pressure in genuine video site development and policy risk, in recent years the flow of pirated television stations are becoming "garbage flow", although the traffic in each ad network accounting is still high, but the effect is poor, low conversion rate, advertisers do not want to run.

due to the high degree of fit users of pirated television stations and game products, a variety of in-game advertising to the corresponding owners and advertising alliance is the most important source of income, according to the Tencent of science and technology, small and medium-sized station every day with 1000 separate IP, CPM pop game advertising prices still amounted to about 5~7 yuan.

"in general these television stations and more low quality traffic, only by comparing the difference between pop and so to reflect the advertising value, webmaster transformation is the inevitable trend of the industry."

Yanhuang network founder Guan Peng (micro-blog) said: "science and technology to the Tencent previously, many owners have been passed back pirated television station set up their other regular sites, pirated traffic after washed, will usher in the next wave off these small television stations."

Nora spawned pirated industrial chain

watch movies and television content is one of the most important requirements of people, the best way to get is a high traffic website, in the webmaster and advertising alliance formed at the beginning of the film and television station will become the main means to gain access to website.

in the thunder, Nora and Baidu video and other tools, the first small and medium-sized webmaster often through the cooperation and SP SMS alliance to make huge profits, a person familiar with the industry told Tencent science and technology, 2>