owners are pursuing traffic, and sometimes it is a blind pursuit of. Owners should first establish the concept: the flow is the cost, is to pay, is to spend money out, rather than income.
maybe because I’m a host server, this idea is natural and ingrained to me. In Singapore, bandwidth is one of the most important costs for servers, and prices are rising. Customer site traffic, is a headache, rather than a happy thing.
only target flow into the order, is the income.
those who have investment, you can do the flow, and then study how to make money except for the site.
do SEO, do traffic, are only a small part of the site operation. Increasing the conversion rate is another very important part. For large e-commerce sites, the conversion rate increased by 0.5% or even 0.1% means to increase revenue.
how to improve the conversion rate can be considered in the following areas:
refining unique selling point
website design professional
provide detailed information to answer all possible questions
increase the trust of the site to the user
shopping cart process optimization
promotional package integrated use of
guide users to take action
provides zero risk purchase
see how best to do the best understanding of the site. According to a report released by Nelson in January, some e-commerce sites have a high conversion rate, it is worth studying.
proflowers.com 30.6% flower, gift
metrostyle.com 23.6% ladies dress
qvc.com 21.6% clothes, jewelry, kitchen supplies, etc.
officedepot.com 21.6% office supplies
llbean.com everyone 21.5% clothes, also sell what the furniture.
tickets.com 20.1% tickets, tickets, movie tickets, tickets for the concert
blair.com 18.9% is also selling clothing jewelry
landsend.com 18.4% is also selling clothes
1800flowers.com 17.8% flower, gift
sportsmansguide.com 16.8% outdoor activities, such as hunting