Google improved search quality search results highlight the author

Google search results in the article placed the author photos and links

[TechWeb] June 29th news, according to foreign media reports, in order to improve the quality of Google search, Google launched a new feature, the search results will highlight some of the author of the article.

Google Product Manager Sagar Kamdar said, the prominent signature is a great way to identify and highlight high-quality content, and the center of the network. People tend to want to know more about the author, read more articles, and even want to interact with the author."

new features will be placed in the upper right corner of the author’s photo, and a link to the author’s Google page. Google has chosen a small group of authors who will open to more authors over time. The industry believes that Google hopes to list the author’s findings in the search results, can inspire the creation of higher quality content, rather than the content of the article factory. (Chen Guo)


June 8th news, according to foreign media reports, in news reports, the contents of the blog ranking search results, Google has not only to be published by the media, the author will also as a reference factor.

from the local time on Tuesday, Web publishers will be Google search Crawler "highlights" news reports, Bowen, comments, columns and other content of the author. Publishers should link the author’s name to the author’s web page, which includes links to the author’s resume, photos, and other articles and external sites, such as their personal web sites.

Google hopes that the new "author tag" tags will allow users to search for a writer’s work more easily and improve the ability of the author to determine the ranking of search results.